James has worked with many brands through the years.  He has worked with a wide variety of brands.  While most of the brands have been food/cooking related companies, not all are.  James has been creative when incorporating branded campaigns into his legacy content.  He has an ability to produce content that allows brands to flow naturally.

One important reason of why brands want to work with James is because he won’t work with brands he doesn’t trust or brands he will not use.  James has passed up many deals because certain products or brands just don’t measure up to his standards.

Another reason brands want to work with James is because he has a large reach with more than 2.8 million followers across multiple platforms.  On TikTok James has more than 2 million very engaged followers.  While each platform has a different demographic, James has an ability to format content specifically to the platform.

Regardless if a brand is looking for sales conversions or brand awareness, James has proven to offer a great deal of value to brands who have worked with him.